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PONKO
Branding, logotype,
product design,
social media mentoring
luxury sweet gifts
for adults
for adults
project
004
004
Ponko
client :
2020
creative field :
Redefining the aesthetic of adult confectionery.
For PONKO, we developed a cohesive brand identity that balances playful indulgence with strict, refined minimalism. Inspired by the muted palettes of Copenhagen, the packaging system strips away visual noise, relying on clean typography and confident color blocking.
The result is a sophisticated, tactile brand experience designed for the modern consumer.
For PONKO, we developed a cohesive brand identity that balances playful indulgence with strict, refined minimalism. Inspired by the muted palettes of Copenhagen, the packaging system strips away visual noise, relying on clean typography and confident color blocking.
The result is a sophisticated, tactile brand experience designed for the modern consumer.
logo design
before
after
The evolution of the logotype required stripping away unnecessary graphic elements to achieve a mature, confident presence.
We retained the brand's core recognizability but elevated the typography to a premium editorial standard.
The subtle dot acts as a refined visual anchor, elegantly hinting at the product's alcohol volume without being literal.
We retained the brand's core recognizability but elevated the typography to a premium editorial standard.
The subtle dot acts as a refined visual anchor, elegantly hinting at the product's alcohol volume without being literal.
Immediate brand recall: The logotype serves as the dominant focal point of the packaging. Its scale is a deliberate strategic choice to create a strong visual anchor, ensuring the brand name is the very first thing the consumer remembers.
We designed the packaging system from the ground up, prioritizing structural purity and bold, muted color blocking. By utilizing a Copenhagen-inspired palette, each flavor identity feels distinct yet part of a cohesive, high-end collection.
The layout intentionally uses generous negative space to let the typography breathe, transforming a simple box into a tactile object of desire.
The layout intentionally uses generous negative space to let the typography breathe, transforming a simple box into a tactile object of desire.
Structural clarity: A rigorous typographic grid transforms mandatory technical details into an elegant design element, keeping the overall aesthetic completely free of visual clutter.
product packaging design
smm mentoring
To translate the physical packaging into a digital
lifestyle, we developed a curated social media strategy.
The grid acts as a dynamic mood board, seamlessly blending
product photography with evocative, cinematic lifestyle references.
This approach ensures the brand maintains its premium aesthetic
across every digital touchpoint, turning passive viewers
into an engaged community.
lifestyle, we developed a curated social media strategy.
The grid acts as a dynamic mood board, seamlessly blending
product photography with evocative, cinematic lifestyle references.
This approach ensures the brand maintains its premium aesthetic
across every digital touchpoint, turning passive viewers
into an engaged community.
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ready to elevate your brand?
Share the essence of your project with us.
Let’s collaborate to build a visual language that feels timeless and deeply immersive.
Let’s collaborate to build a visual language that feels timeless and deeply immersive.
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